About Us

Ce De Candy, Inc. is part of a family tradition of candy that started in England in 1932. In 1949, our Chairman came to America with the dream of making Ce De Candy, Inc. a part of our childhood traditions. Starting with only two wrapping machines, a rented facility and a lot of ingenuity, he succeeded! “Smarties®” is now a household name, and generations of Americans have enjoyed our candy products.

Ce De Candy Inc. works hard to make enough Smarties® to keep kids and adults of all ages happy. We make Smarties® for 24 hours a day in two candy factories located in Union, New Jersey and Newmarket, Ontario.

Most people know of us because of the original Smarties®, but did you know that the Smarties® brand has many other tasty products like Love Hearts, Candy Money, Tropical Smarties®, X-TREME Sour Smarties®, Bubble Gum Smarties®, Smarties® Double Lollies, Smarties® Pops, Smarties® Mega Lollies and Candy Lipsticks?

Fun Fact: We produce billions of Smarties® rolls per year. Placed end to end, they would span over 85 thousand miles which is more than 3 times around the Earth! That’s a lot of great candy.

You can find Smarties® and our other products in your local drug stores, supermarkets, convenience stores, dollar stores, wholesale clubs and your local corner store as well as at our online store.

Look for Smarties® products to keep your world sweet!